When the headline is you : an insider's guide to handling the media / Jeff Ansell with Jeffrey Leeson.

Format:

Book

Author/Creator:

Ansell, Jeff, 1955-

Contributor:

Leeson, Jeffrey, 1969-

Series:

J-B International Association of Business Communicators

J-B international association of business communicators ; 10

Language:

English

Subjects (All):

Public relations.

Publicity.

Interviewing in mass media.

Genre:

Electronic books.

Physical Description:

1 online resource (248 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, 2010.

Language Note:

English

System Details:

text file

Summary:

Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:<ul type=""disc

Contents:

When the Headline Is You: An Insider's Guide to Handling the Media; Contents; Foreword; Introduction; Chapter 1: WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; Appendix: Media Messaging Toolkit; Notes; Acknowledgments; The Authors; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612782770

9780470875599

0470875593

9781282782778

1282782770

9780470875575

0470875577

OCLC:

682881509