Food Photography and Lighting: A Commercial Photographer's Guide to Creating Irresistible Images

Format:

Book

Author/Creator:

Campbell, Teri, Author.

Series:

New Riders. Voices that matter Food photography & lighting

Language:

English

Subjects (All):

Photography of food--Lighting.

Photography of food.

Photography--Digital techniques.

Photography.

Food presentation.

Physical Description:

1 online resource ([14], 273, [1], 10/14, 11/12, 12/18 p.) : ill.

Edition:

1st edition

Other Title:

Food photography and lighting

Place of Publication:

[Place of publication not identified] Pearson Education 2012

Language Note:

English

System Details:

text file

Summary:

Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Contents:

What makes shooting food so difficult

The space

The tools

The people and their roles

The process

Marketing and business considerations

Shrimp creole, po-boys, and beignets

Ice cream scoops and shakes

Would you like a drink with that?

Pizza, stromboli, and pizza pulls

Looks like daylight

Chocolate, candy, and cookies

Burgers and fries

Shooting food for packaging

Courting fried chicken and potato wedges.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9780133066678

0133066673

9780321840738

0321840739

OCLC:

825821383