Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing

Format:

Book

Author/Creator:

McFarland, Colin, Author.

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Web sites--Testing.

Web sites--Evaluation.

Physical Description:

1 online resource (ix, 157 p.) : ill.

Edition:

1st edition

Other Title:

Website conversion rate optimization with A/B and multivariate testing

Place of Publication:

[Place of publication not identified] Pearson Education 2012

Language Note:

English

System Details:

text file

Summary:

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Contents:

Intro

Title Page

Copyright Page

Dedication Page

Table of Contents

Part I: Getting Started

1. On Experimenting

2. On Approach

3. On Method

Part II: Interlude

4. On UX

5. On Design

6. On Ideas

Part III: Moving Forward

7. On Analysis

8. On Results

9. Conclusion

10. Recommended Reading

Acknowledgments

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 142-145) and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9780133040081

0133040089

9780321834607

0321834607

OCLC:

817741617