Writing for visual media / Anthony Friedmann.

Format:

Book

Author/Creator:

Friedmann, Anthony, author.

Language:

English

Subjects (All):

Mass media--Authorship.

Mass media.

Visual communication.

Physical Description:

1 online resource (408 p.)

Edition:

3rd ed.

Place of Publication:

Burlington, Mass. : Focal Press, 2010.

Language Note:

English

System Details:

text file

Summary:

Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write.Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV show

Contents:

Front Cover; Writing for Visual Media; Copyright Page; Contents; Preface to the Second Edition; Preface to the Third Edition; Introduction; What's on the Website; Part 1: Defining the Problem; Chapter 1. Describing one medium through another; Writing not to be read but to be made; Writing, producing, and directing; Moving from being a viewer to being a creator; The producer cannot read your mind; Instructions to the production crew; What is the role of a scriptwriter?; The ""Script"" writer is a new kind of writer; What is visual writing?; Meta-writing; Where do we go from here?

Differences compared to stage playsWriting with dialogue; Writing without dialogue; Conclusion; Chapter 2. A seven-step method for developing a creative concept; Step 1: Define the communication problem; Ivy college: An admissions video; American Express: American travel in Europe; PSA for battered women; Shell gas international; Step 2: Define the target audience; Information overload; Demographics; Age; Gender; Race and ethnic origin; Education; Income; Psychographics; Emotion; Attitude; Step 3: Define the objective; Step 4: Define the strategy; Attention Span; Step 5: Define the content

Step 6: Define the appropriate mediumStep 7: Create the concept; A concept for an antismoking PSA; The communication problem; The target audience; The objective; The strategy; The content; The medium; The concept; Conclusion; Chapter 3.The stages of script development; Background research and investigation; Interviewing; Location research; Brainstorming and freeing your imagination; Concept; A concept for a PSA: Smoked to death; Pitching; Treatment; A treatment for a PSA: Smoked to death; First draft script; A first draft script for a PSA: Smoked to death; Voice narration and dialogue

RevisionFinal draft; Shooting script; Conclusion; Chapter 4. Describing sight and sound; Describing time and place; Describing action; Describing the camera frame or the shot; Describing camera movement; Describing graphics and effects; Describing transitions between shots; Describing sound; Writing for voice; Format for radio; Shot, scene, and sequence; Finding a format for the page; Master scene script; Dual-column format; Storyboard; TV studio multi-camera script; News anchor script format; Conclusion; Part 2: Solving Communication Problems with Visual Media

Chapter 5. Ads and PSAs: Copywriting for visual mediaCopywriting versus scriptwriting; Client needs and priorities; The 20-, 30-, and 60-Second miniscripts; Visual writing; Devices to capture audience attention; Define the creative idea or concept; More on ADS and PSAs; Humor; Shock; Suspense; Drama; Kids; Testimonial; Special effects; Sexuality; Recruiting the audience as a character; Writing for audio and radio; Infomercials; Video news releases; Billboards and transportation Ads; Advertising on the world wide web; Formats; Conclusion

Chapter 6. Corporate Communications: Selling, telling, training, and promoting

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612540776

9781136028021

1136028021

9781282540774

1282540777

9780240817941

024081794X

9780080961880

0080961886

OCLC:

647765366