Web marketing for the music business / Tom Hutchison.

Format:

Book

Author/Creator:

Hutchison, Thomas W. (Thomas William)

Language:

English

Subjects (All):

Music trade.

Internet marketing.

Physical Description:

1 online resource (293 p.)

Edition:

1st edition

Place of Publication:

Boston : Focal Press, 2008.

Language Note:

English

System Details:

Mode of access: World Wide Web.

text file

Summary:

"Using Web Marketing for the Music Business you can create a powerful web site that captures your audience, allowing them to see, hear and buy your music." "Market your band using sites such as MySpace, Facebook and Youtube, where you will interact with your fans using viral marketing, blogs, message boards and fan generated content. You will learn to coordinate your offline and online promotions for maximum effect." "Drawing on his vast experience and the knowledge of a whole plethora of industry experts, Hutchison brings you the best marketing advice." "This is the perfect book for do-it-yourself musicians, managers and labels who want to maximize sales and exposure or the industry professional seeking information on new media."--Back cover.

Contents:

Cover; Web Marketing for the Music Business; Title Page; Copyright Page; Table of Contents; ACKNOWLEDGMENTS; PREFACE; CHAPTER 1 Development of Music Marketing on the Internet; Background on the Internet; Music and the Internet; Itunes Story; Current Online Environment; Glossary; References and Further Reading; CHAPTER 2 State of the Market; Trends in Internet use; Trends in E-Commerce; Music Sales Trends; Trends in Music Delivery and Marketing; Conclusion; Glossary; References and Further reading; CHAPTER 3 Overall Music Marketing Strategy; Publicity; Advertising; Radio Promotion

Retail PromotionMusic Videos; Grassroots Marketing; Internet Marketing; Tour Support; Special Markets and Products; Conclusion; Glossary; References and Further Reading; CHAPTER 4 Domains and Hosts: Nuts and Bolts; Web Site Basics: How Web Sites are Constructed; Domain Name; Web Hosting; Conclusion; Glossary; References and Further Reading; CHAPTER 5 Creating the Web Site; Web Site Goals; Web Site Design; Web Design Software; Templates Anyone?; Elements and Content for an Artist Web Site; Conclusion; Appendix 1; Glossary; References and Further Reading; CHAPTER 6 HTML and Scripts

HTML: The Basics and Why You Need ThemCGI Scripts; Java and Javascript; Web Widgets; Captcha; Flash; RSS Feeds; Testing Across Browsers and Platforms; Glossary; References and Further Reading; Chapter 7 Optimizing and Monitoring Your Web Site to Increase Visitation; Search Engine Optimization; ""Tell a Friend"" and ""BookMark this Page"" Scripts; Contests; Blogs; Visitor Registration; Fan-Generated Content; Monitoring Web Traffic; What to Measure; Where to Find Analytics Tools and How to Apply Them; Conclusion; Glossary; References and Further Reading

CHAPTER 8 Audio and Video for Your Web SiteAudio Files on the Internet; Music and Your Web Site; Creating a Music File for Downloading; Providing Music Samples; Embedding Music in Flash Programs; Storing Music Offsite; Music Video Clips; Conclusion; Glossary; References and Further Reading; CHAPTER 9 E-commerce: Product Ordering and Fulfillment; Doing It Yourself; Online Retailers; Other Artist-Related Products; The Last Word on E-Commerce; Glossary; References and Further Reading; CHAPTER 10 Finding Your Online Market; Market Segmentation; Tracking Consumer Behavior on the Web

General Information on Finding Your Market OnlineDetermining the Target Market for Your Artist; Speak to Your Market; Conclusion; Glossary; References and Further Reading; CHAPTER 11 Successful Promotion on the Web; Introduction; Basics for Internet Promotion; Search Engines; E-Zines; Using E-Mail for Promotion; The E-Mail Newsletter; Internet Radio; Grassroots; Viral Marketing; Fan-Based Web Sites; Advertising; Glossary; References and Further Reading; CHAPTER 12 Social Networking Sites; Rise and Popularity of Social Networking Sites; MySpace; Facebook; YouTube; IMEEM; BEBO

Other Social Networking Services

Notes:

First published 2008.

Includes bibliographical references and index.

ISBN:

9786611762575

9781136122385

1136122389

9781281762573

1281762571

9780080888187

0080888186

OCLC:

476224132