No plastic sleeves : the complete portfolio guide for photographers and designers / Larry Volk, Danielle Currier.

Format:

Book

Author/Creator:

Volk, Larry, author.

Contributor:

Currier, Danielle.

Language:

English

Subjects (All):

Photograph albums.

Art portfolios.

Photography--Vocational guidance.

Photography.

Physical Description:

1 online resource (271 p.)

Edition:

1st edition

Place of Publication:

Burlington, Mass. : Focal Press/Elsevier, 2010.

Language Note:

English

System Details:

text file

Summary:

Your resume and cover letter, as well as a digital portfolio, business card and mailers, will function as the first contact and impression you make. These items will work to get your ""foot in the door."" Ultimately, however, it will be your portfolio book or online portfolio website that will land you the job. The creation of your own portfolio is a creative statement about the value you place on your work and craft. This book first uses a system to:* find your visual identity, who YOU are* use color, typography, and iconography to develop the look and feel of

Contents:

No Plastic Sleeves; Copyright; Contents; Acknowledgments; Authors' Note; Introduction; Types of Portfolios; The Comprehensive Package; Brands and Concepts; The Book; Book Construction; The Online Presence; Marketing; Our Process; Step 1: Evaluate and Edit; Introduction; What Constitutes an Effective Portfolio?; Evaluate, Edit, and Define; For the Photographer; For the Designer; Note: Rework!; How to Start: Describe Yourself as a Creative; Exercise: Reverse View/Reverse Roles; Help: Get Feedback; How to Sort Your Work

Q&A: Interview with Mary Virginia Swanson, Marketing Consultant and Educator (© 2009, Mary Virginia Swanson)Q&A: Interview with Richard Grefé, Executive Director, AIGA; Q&A: Interview with Joe Quackenbush, Associate Professor of Design at Massachusetts College of Art and Design; Step 2: Branding; Introduction; Brand; Research and Analysis; Discovery; Defining Your Own Brand Attributes; Reflect on Your Work; Reflect on Yourself and Interests; Reflect on Your Future; Inspiration; Looking Outward; Genres and Styles; Process; Trends

Q&A: Interview with Kristen Bernard, Graphic Design Student, Endicott CollegeBrand Attributes; How to Identify Key Brand Attributes; Brand Statements; Exercise: Brand Book; Q&A: Interview with Will Bryant, Recent B.F.A. Graduate, Mississippi State University, Mississippi State, MS; Brand Identity; Note: A Brand Identity isn't for Everyone; Verbal Components; Visual Components; Additional Components; Style Guide; Q&A: Interview with Christine Pillsbury, Creative Director, BEAM Interactive and Relationship Marketing

Q&A: Interview with Jeremie Dunning, Senior Web Designer, Burton Creative ServicesStep 3A: Cover Design; Introduction; Cover Design; A Note about the Interior Layout; Your Approach; Concepts; Q&A: Interview with Gail Swanlund, Co-director and Faculty, CalArts, Graphic Design Program; Understanding the Range of Possibilities; Conceptual Methodologies Defined; Brainstorming Techniques; Sketches and Word Associations; Moodboards; Promotional Exercise; Q&A: Interview with Beverly Hayman, Recent B.F.A. Graduate, Mississippi State University

Q&A: Interview with Jamie Burwell Mixon, Professor, Mississippi State UniversityDesign Focus; Dominate Elements; Subordinate Elements; Compose the Elements; Consider Material and Formal References; Logos; Color; Color Palette: Dominant, Subordinate, Accent; Hue, Brightness, and Saturation; Symbolic and Emotional; Need Help: Three Different Strategies; Images & Iconography; Note about Copyright and Appropriation; Understanding Copyright Law: Basics and Resources; Iconography; Using Iconography versus Visual Icons; Q&A: Interview with Naomi Harris, Photographer

Denotative and Connotative Meaning

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612541018

9781136100789

1136100784

9781282541016

1282541013

9780080928197

0080928196

OCLC:

635292954