White space is not your enemy : a beginner's guide to communicating visually through graphic, Web & multimedia design / Kim Golombisky & Rebecca Hagen.

Format:

Book

Author/Creator:

Golombisky, Kim, author.

Contributor:

Hagen, Rebecca.

Language:

English

Subjects (All):

Graphic arts.

Visual communication--Digital techniques.

Visual communication.

Commercial art.

Physical Description:

1 online resource (xx, 273 p. ) ill. (chiefly col.)

Edition:

1st edition

Other Title:

Beginner's guide to communicating visually through graphic, web & multimedia design

Communicating visually through graphic, web & multimedia design

Place of Publication:

Amsterdam ; Boston : Focal Press/Elsevier, 2010.

Language Note:

English

System Details:

text file

Summary:

Designing a brochure or web site without an art background? Written for non-designers, this book is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats.

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work

Contents:

What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples

Notes:

Includes index.

ISBN:

9786612541629

9781136080944

1136080945

9781282541627

1282541625

9780240812823

0240812824

OCLC:

643053603