Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

Format:

Book

Author/Creator:

Van Tassel, Joan M.

Contributor:

Poe-Howfield, Lisa.

Language:

English

Subjects (All):

Mass media--Management.

Mass media.

Digital media--Management.

Digital media.

Physical Description:

1 online resource (433 p.)

Edition:

1st edition

Place of Publication:

Burlington, MA : Focal Press, 2010.

Language Note:

English

System Details:

text file

Summary:

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playou

Contents:

Front Cover; Title Page; Copyright Page; Table of Contents; INTRODUCTION AND ACKNOWLEDGMENTS; CHAPTER 1. The Media Industries: Segments, Structures, and Similarities; Chapter Objectives; Introduction; Structure and Characteristics of the Media Industries; A Day in the Life of Craig Robinson; Common Characteristics of the Segments of the Media Industries; Summary; What's Ahead; Case Study 1.1 Media Expansion; Case Study 1.2 Planning Ahead for Success; References; Internet Resources; CHAPTER 2. Media Organizations; Chapter Objectives; Introduction; Defining an Organization

Organizational Information FlowsA Day in the Life of Lloyd Kaufman; Organizational Processes and Workflows; Economic Factors That Affect Enterprises in the Creative Industries; The Organizational Context: Economic and Social Factors; Summary; What's Ahead; Case Study 2.1 Media Organizations; Case Study 2.2 The Meaning of Media Convergence; References; CHAPTER 3. Leadership and Management; Chapter Objectives; Introduction; Defining Leadership: Doing the Right Thing; Approaches to Leadership; Videogame Mogul: Nolan Bushnell; Movie Mogul: Walt Disney; TV Mogul: Brandon Tartikoff

Movie Mogul: Irving ThalbergNew Meta Approaches to Leadership; Digital Mogul: Steve Jobs; TV Mogul: Ted Turner; Linking Leadership and Management: Motivation; Digital Mogul: Mark Cuban; Defining Management: Doing Things Right; Leadership and Management in the Creative Industries; Movie Mogul: Sherry Lansing; TV and Movie Mogul: Lew Wasserman; Summary; What's Ahead; Case Study 3.1 How Would You Lead?; Case Study 3.2 Leadership Observations; References; CHAPTER 4. Managing Human Resources; Chapter Objectives; Introduction: People Who Need People; Human Resources Strategies

Different Strokes for Different WorkersEmployees; Guilds and Unions; Contract Workers; Partners; Vendors; Summary; What's Ahead; Case Study 4.1 Meeting with a Human Resource Professional; Case Study 4.2 Conducting the Interview; References; CHAPTER 5. Financial Management; Chapter Objectives; Introduction; Structures for Managing Finances; Fundamental Financial Concepts; Key Financial Statements; Financial Responsibilities in the Age of Sarbanes-Oxley; A Day in the Life of Sam Bush; Financial Management Systems; Managerial Finance: Strategic Planning and Budgeting; Financial Strategies

SummaryWhat's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production

A Day in the Life of Anne Marie Gillen

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612541001

9781136031618

1136031618

9781136031625

1136031626

9781282541009

1282541005

9780080927800

0080927807

OCLC:

610009088