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Return on engagement : content, strategy, and design techniques for digital marketing / Tim Frick.
- Format:
- Book
- Author/Creator:
- Frick, Tim, author.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Social media--Marketing.
- Social media.
- Strategic planning.
- Physical Description:
- 1 online resource (338 p.)
- Edition:
- 1st edition
- Other Title:
- Content, strategy, and design techniques for digital marketing
- Place of Publication:
- Boston, Mass. : Focal Press, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
- Contents:
- The grand plan
- On-site strategy
- Off-site strategy
- On-site techniques : content
- Design
- Content management systems
- Development
- The blog
- Really simple syndication
- E-mail marketing
- Social media overview
- Social media optimization
- Web video production
- Video sharing, distribution & metadata
- Measurement
- Bringing it all together : book of odds.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- ISBN:
- 9786612666261
- 9781136030260
- 1136030263
- 9781282666269
- 1282666266
- 9780240812847
- 0240812840
- OCLC:
- 667274376
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