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Electronic media : then, now, and later / Norman J. Medoff, Barbara K. Kaye.
- Format:
- Book
- Author/Creator:
- Medoff, Norman J., author.
- Language:
- English
- Subjects (All):
- Broadcasting--History.
- Broadcasting.
- Mass media--History.
- Mass media.
- Digital media--History.
- Digital media.
- Telecommunication--History.
- Telecommunication.
- Physical Description:
- 1 online resource (319 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- Burlington, Mass. : Focal Press, 2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a ""See It Then, See It Now, See It Later"" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the imm
- Contents:
- ""Cover""; ""Electronic MediaThen, Now, and Later""; ""Copyright""; ""Contents""; ""Preface""; ""About the Web Site""; ""Acknowledgments""; ""Chapter 1. Tuning in to Electronic Media""; ""Chapter 2 .Radio""; ""Chapter 3.Television""; ""Chapter 4. Cable, Satellite, and Other Delivery Systems""; ""Chapter 5. The Internet""; ""Chapter 6. Programming""; ""Chapter 7. Advertising""; ""Chapter 8. Audience Measurement""; ""Chapter 9. Business and Ownership""; ""Chapter 10. Operating, Producing, and Distribution""; ""Chapter 11. The Feature Film and Videogame Industries""
- ""Chapter 12. Regulation, Legal Issues, and Ethics""""Chapter 13. Media Effects""; ""Chapter 14. Personal/Social Media: The Future""; ""References""; ""Index ""
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786612770333
- 9781136030413
- 1136030417
- 9781136030420
- 1136030425
- 9781282770331
- 1282770330
- 9780240817972
- 0240817974
- 9780240815855
- 0240815858
- OCLC:
- 700706845
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