Digital signage : software, networks, advertising, and displays : a primer for understanding the business / Jimmy Schaeffler.

Format:

Book

Author/Creator:

Schaeffler, Jimmy.

Series:

NAB executive technology briefings.

NAB executive technology briefings

Language:

English

Subjects (All):

Digital signage.

Digital signage--Economic aspects.

Physical Description:

1 online resource (296 p.)

Edition:

1st edition

Place of Publication:

Amsterdam ; Boston : Focal Press, 2008.

Language Note:

English

System Details:

text file

Summary:

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and tec

Contents:

Front Cover; Digital Signage: Software, Networks, Advertising, and Displays; Copyright Page; Contents; Acknowledgments; About the Author; Executive Summary; Introduction; Chapter 1 The Big Picture: An Overview of Digital Signage; What Is Digital Signage?; It's Not TV; The Scope of Digital Signage; Core Opportunities and Challenges; Digital Signage Today; Purposes of Digital Signage; Commercial; Informational; Experiential; Behavioral; Screens or Displays; Scrolling Message Boards; Plasma Displays; LCDs; LED Displays; Electronic Billboards; Projection Screens

Round Screens and Images on WindowsElectronic Paper; Self-Illuminating Digital Paper; Hardware Infrastructure; Content; Distribution; Trends Propelling Digital Signage; Digital Signage Stakeholders; Advertisers; Network Operators; Mobile, Interactive, Touch Screen, and RFID; Technology Providers; ISP, Satellite, Cable, Telco, and Wireless Providers; Traditional Billboard Companies; Kiosk Providers; Flat-Panel Display Providers; System Contractors; Software Suppliers; Store Fixture Providers; Digital Printers; Audio/Visual Professionals; Buyers and Location Owners

Restaurateurs, Hospitality, and EntertainmentRetailers; Integrators; Banks and Financial Institutions; Transportation Hubs; Costs; Consumer Receptivity; 2005 Arbitron Retail Study; 2006 JC Decaux/TescoTV Study; The Future of Digital Signage; Chapter 2 What Is Digital Signage?; History; Early Usages; Successful Installations; Current Opportunities; Forms; Non-Commercial; Commercial; Technology; Software; Content On-Screen; Software Control System; Hardware; Installation; Maintenance; Key Players; Audience; Stakeholders; Location Owners; Network Operators; Hardware and Software Providers

DistributorsInstallation and Maintenance; Investors; Trends; Challenges; Implementation; Profitability (and Other Measures of Success); Operations; Industry Adoption; Audience Receptivity; Opportunities; Chapter 3 What's Driving Digital Signage?; Ten Key Reasons Drive the Success of Digital Signage; Return on Investment; Ad Solutions; Connectivity; Flexibility; Quality; Affordability; Manageability; Accessibility; Acceptability; Longevity; What's Driving the Hardware?; Outdoor Signage; Indoor Signage; What's Driving the Software?; Usage Is Driven by Where Digital Signage Is Used; Retail

ServiceTravel; Educational; Events; Miscellaneous; Users: Who Uses Digital Signage Is Driving Its Success; Business Owners; Brand Marketers and Ad Agencies; Opportunities; Challenges; The Future Is Driving Digital Signage; Chapter 4 When and Where to Use Digital Signage?; Use; Display; Control; In-House Control; Outside Control; Chapter 5 Content; Understanding the Audience; Content Placement; Types of Content; Stills; Animation; Video; Data; Miscellaneous (Text, Objects, Logos, etc.); Audio; Consumer Dwell Time; Future Content; Chapter 6 Who's Right for Digital Signage?; The Basic Criteria

More Ingredients

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611789893

9781136031533

1136031537

9781136031540

1136031545

9781281789891

1281789895

9780080927862

0080927866

OCLC:

476217377