Shoot to sell : make money producing special interest videos / Rick Smith and Kim Miller.

Format:

Book

Author/Creator:

Smith, Rick, 1952-

Contributor:

Miller, Kim, 1958-

Safari, an O'Reilly Media Company.

Language:

English

Subjects (All):

Video recording.

Video recordings--Production and direction.

Video recordings.

Motion pictures--Plots, themes, etc.

Motion pictures.

Photography--Business methods.

Photography.

Photographs--Marketing.

Photographs.

Physical Description:

1 online resource (353 p.)

Edition:

1st edition

Other Title:

Make money producing special interest videos

Place of Publication:

New York ; London : Focal Press, c2013.

Language Note:

English

System Details:

text file

Summary:

Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.

Contents:

Cover; Title; Copyright; Contents; Disclaimer; Preface; Acknowledgments; A Few Housekeeping Notes before We Start; Part I Video Publishing Business; Introduction; 1. Special Interest Videos and the World of Video Publishing; Who Produces Special Interest Videos?; What is the Market for Special Interest Videos?; Who Buys Special Interest Videos?; Our Business Model-"Shoot it Once, Sell it for Years"; How Much Money Can You Make with Special Interest Videos?; Action Steps; 2. Types of Special Interest Videos; Special Interest Video Formats; You are There; Recorded Seminars or Workshops

Follow Along VideosEducational or "How-To"; Documentary; Scripted Production; Screen Capture; Choose the Format that Fits Your Project; Action Step; 3. Choosing a Successful Topic; Pick Something You are Passionate About; Don't Have a Topic Idea?; Generating Project Ideas; Action Steps; 4. Researching Your Topic; Researching on the Internet; Use Google Alerts; Other Internet Research Tools; Researching at the Library; Researching Your Market First; Find Your Video's Purpose; Define Your Target Market; Identify Your Ideal Customer; Check Out Your Competition; Niche it Down; Stay in Your Niche

Test Your MarketAction Steps; 5. Finding a Partner; What to Look for in a Subject Matter Expert; What to Look for in a Video Production Company; Financial Arrangements; Contracts; Action Steps; 6. Budgeting; Know Your Audience; Anticipating Expenses; How I Approach a Budget; How to Amortize Production Expenses; A Final Word about Budgets; Action Steps; 7. Funding Your Project; Crowdfunding; Action Steps; Part II Pre-Production; 8. Pre-Production; To Begin, Start at the End; Refine Your Project Idea; Schedule; Project Management Tools; Action Steps; 9. Outlining Your Project; Outline Basics

Action Steps10. Scripts, Storyboards, and Shot Lists; The Script; Writing the Script-Know and Speak to Your Audience; Closed Captioning; Storyboards and Shot Lists; Storyboards; Shot Lists; Action Steps; 11. Coordinating the Shoot; Talent; Working with Narrators; Voice-Over Narrator; On-Camera Narrator; The Hybrid; Working with Your Talent; Crew; Coordinating Cast and Crew; Prop and Supplies List; Wardrobe and Makeup; Location Scouting; Be Prepared; Action Steps; 12. Permissions-Releases and Permits; Video Appearance Release Form; Shooting in a School Setting; Materials Release Form

Location Releases and PermitsWhat Do You Need in a Release Form?; Action Steps; Part III Production and Post-Production; 13. Equipment; Your Most Important Tool; Equipment You Need; Video Cameras; Audio Equipment; Stabilization; Lighting; Editing Software; Renting as an Option; Action Steps; 14. Basic Camera Shots, Lighting, and Audio; Basic Shot Types; Wide Shot; Medium Shot; Close-Up Shot; Camera Framing; Title Safe and Action Safe Zones; Camera Viewfinders and Monitors; Basic Camera Moves; Pan; Tilt; Zoom; Follow; Tracking or Dolly; Camera Positions and Angles; Eye-Level (Point of View)

High Angle

Notes:

Includes index.

Includes bibliographical references and index.

Description based on online resource; title from title page (ebrary, viewed May 15, 2013).

ISBN:

9781136071010

1136071016

9780240823904

0240823907

9781136071027

1136071024

OCLC:

870590036