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Strategic Mobile Design: : Creating Engaging Experiences / Cartman, Joseph.
- Format:
- Book
- Author/Creator:
- Cartman, Joseph, author.
- Ting, Richard, author.
- Series:
- Voices that matter
- Language:
- English
- Subjects (All):
- Mobile communication systems.
- Mobile communication systems--Design.
- Mobile communication systems--Marketing.
- Physical Description:
- 1 online resource (224 pages)
- Edition:
- 1st edition
- Place of Publication:
- New Riders, 2008.
- System Details:
- text file
- Summary:
- This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
- Notes:
- Includes index.
- Online resource; Title from title page (viewed December 2, 2008)
- OCLC:
- 428738581
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