Neuro Web Design: What Makes Them Click? / Weinschenk, Ph.D..

Format:

Book

Author/Creator:

Weinschenk, Ph.D., author.

Series:

Voices that matter

Language:

English

Subjects (All):

Neuromarketing.

Consumer behavior.

Internet marketing.

Web sites--Design--Psychological aspects.

Web sites.

Physical Description:

1 online resource (168 pages)

Edition:

1st edition

Place of Publication:

New Riders, 2008.

System Details:

text file

Summary:

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” — Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Notes:

Includes bibliographical references (p. 135-139) and index.

Online resource; Title from title page (viewed December 23, 2008)

OCLC:

319430957