When search meets web usability / by Shari Thurow, Nick Musica.

Format:

Book

Author/Creator:

Thurow, Shari.

Contributor:

Musica, Nick.

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

User-centered system design.

Human-computer interaction.

Internet searching.

Physical Description:

1 online resource (xv, 183 p. ) ill. ;

Edition:

1st edition

Place of Publication:

Indianapolis, Ind. : New Riders ; London : Pearson Education [distributor], 2009.

System Details:

text file

Summary:

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Notes:

Includes index.

OCLC:

428738551