Talent is not enough : business secrets for designers

Format:

Book

Author/Creator:

Perkins, Shel, Author.

Series:

Voices That Matter

Voices that matter Talent is not enough

Language:

English

Subjects (All):

Success in business--Marketing.

Success in business.

Graphic arts.

Physical Description:

1 online resource (453 p.) : ill.

Edition:

Rev. and expanded 2nd ed.

Place of Publication:

[Place of publication not identified] New Riders 2010

Language Note:

English

System Details:

text file

Summary:

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier, author of Zag and The Brand Gap

Contents:

Cover

Table of contents

Preface to second edition

Introduction

Career options

01. Making a living as a creative professional

02. Job hunting

03. Independent contractor issues

04. Sample independent contractor agreement

05. Income taxes for freelancers

06. Calculating a freelance rate

Small business

07. Becoming a business

08. Pricing models

09. Setting rates for a firm

10. Marketing

11. Proposals

12. Project management basics

13. Bookkeeping basics

14. Cash flow

15. Insurance basics

16. Facilities planning

Legal issues

17. Intellectual property

18. Defamation, privacy, and publicity

19. Understanding terms and conditions

20. AIGA standard form of agreement

21. Ethics and social responsibility

Large firms

22. Successful design teams

23. Using student interns

24. Working with a sales rep

25. Large projects

26. Financial management

27. Forecasting

28. Business planning

29. Exit strategies

30. Special challenges for in-house departments

Index

Acknowledgments

About the author.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on publisher supplied metadata and other sources.

ISBN:

9786612568923

9780321713292

032171329X

9781282568921

1282568922

9780321719782

0321719786

OCLC:

1027199693