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Designing the moment : from first impression to conversion / by Robert Hoekman ; producer, Mary Sweeney.
- Format:
- Video
- Author/Creator:
- Hoekman, Robert, author.
- Language:
- English
- Subjects (All):
- Web sites--Design.
- Web sites.
- Genre:
- Electronic videos.
- Physical Description:
- 1 online resource (1 streaming video file (55 min., 6 sec.) ) digital, sd., col.
- Edition:
- 1st edition
- Place of Publication:
- [United States?] : New Riders, 2008.
- System Details:
- video file
- Summary:
- "In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users."--Resource description page.
- Credits:
- Development editor, Wendy Sharp ; cinematographer, Colin McAuliffe ; video editor, Kathleen Dargis.
- Notes:
- Title from resource description page (viewed March 10, 2009).
- OCLC:
- 315888406
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