Pitch perfect : the art of promoting your app on the Web / Erica Sadun, Steve Sande.

Format:

Book

Author/Creator:

Sadun, Erica.

Contributor:

Sande, Steve.

Language:

English

Subjects (All):

Selling--Computer programs.

Selling.

Application software--Internet marketing.

Application software.

Web applications--Internet marketing.

Web applications.

Internet marketing--Blogs.

Internet marketing.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Pitch Perfect

Art of promoting your app on the Web

Promoting your app on the Web

Place of Publication:

Upper Saddle River, NJ : Addison-Wesley, c2013.

System Details:

text file

Summary:

The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right. Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. • Peek behind the curtain to learn how web review sites really work • Get your product into shape and ready for your marketing push • Craft great pitches that sell your excitement and explain your product’s key features and appeal • Lead reviewers “by the hand” with simple, succinct language • Avoid common mistakes that kill your chances for a review • Create the essential PR support material your product needs • Respond productively to both good and negative coverage • Keep bloggers in the loop about what you’ll be doing next Includes exclusive worksheets and checklists for: • Profiling potential customers • Evaluating competitors • Estimating market size • Writing and checking your pitch • Tracking and targeting bloggers

Contents:

How blogs work

The attractive product

Crafting your pitch

Pitching do's and don'ts

Case studies

Preparing for PR

The care and feeding of your blogger

Worksheets and checklists.

Notes:

Includes index.

Description based on print version record.

OCLC:

852225806