Web words that work : writing online copy that sells / Michael Miller.

Format:

Book

Author/Creator:

Miller, Michael, 1958-

Language:

English

Subjects (All):

Online authorship.

Webometrics.

Physical Description:

1 online resource (1 v.) : ill.

Edition:

1st edition

Other Title:

Web Words That Work

Writing online copy that sells

Place of Publication:

Indianapolis, Ind. : Que, c2013.

System Details:

text file

Summary:

Write great search-optimized, customer-optimized web copy! (No experience? No problem! ) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here . Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds – because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide ; B2B Digital Marketing; Using Google® AdWords and AdSense ; Using Google® Search ; The Complete Idiot’s Guide to Search Engine Optimization ; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups . Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Notes:

Includes index.

Description based on print version record.

OCLC:

840106061