Beyond viral : how to attract customers, promote your brand, and make money with online video / Kevin H. Nalty.

Format:

Book

Author/Creator:

Nalty, Kevin H.

Series:

New rules of social media series.

The new rules of social media series

Language:

English

Subjects (All):

Viral marketing.

Internet videos.

Genre:

Electronic books.

Physical Description:

1 online resource (306 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman ScottFirst-hand case studies of leading brands include Microsoft, Starb

Contents:

BEYOND VIRAL: HOW TO ATTRACT CUSTOMERS, PROMOTE YOUR BRAND, AND MAKE MONEY WITH ONLINE VIDEO; Contents; Foreword by David Meerman Scott; Acknowledgments; About the Author; Introduction; Chapter 1: The Least a Marketer Needs to Know; Chapter 2: Flavors of Video: From Skateboarding Cats to Pro; Chapter 3: Viral Video Is Dead; Chapter 4: Video's Role in the Marketing Funnel; Chapter 5: The Most Visceral Form of Social Media; Chapter 6: Inside YouTube; Chapter 7: Agencies Searching for Role; Chapter 8: Learning from Online-Video "Stars"; Chapter 9: Marketing via Webstars

Chapter 10: Paid Video AdvertisingChapter 11: Measuring ROI and Performance of Online Video; Chapter 12: Video and Search Engine Optimization; Chapter 13: How to Get Popular on YouTube; Chapter 14: Can You Make Money from Online Video?; Chapter 15: Guerrilla Video for Entrepreneurs and Cause-Related Marketing; Chapter 16: Learning from Obama Girl; Chapter 17: Insider Information: Behind the Curtain; Chapter 18: The Future of Online Video; Notes; Index

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

9786612782794

9780470877616

0470877618

9781282782792

1282782797

9780470877371

0470877375

9780470877609

047087760X

OCLC:

712994313