Corporate blogging for dummies / by Douglas Karr and Chantelle Flannery.

Format:

Book

Author/Creator:

Karr, Douglas.

Contributor:

Flannery, Chantelle.

Series:

For dummies

Language:

English

Subjects (All):

Blogs.

Internet marketing.

Business communication--Blogs.

Business communication.

Physical Description:

1 online resource (436 p.)

Place of Publication:

Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], c2010.

Language Note:

English

Summary:

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You'll discover how to

Contents:

Corporate Blogging For Dummies®; About the Authors; Authors' Acknowledgments; Table of Contents; Introduction; About This Book; Conventions Used in This Book; What You Don't Have to Read; Foolish Assumptions; How the Book is Organized; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Corporate Blogging; Chapter 1: Corporate Blogging from Soup to Nuts; Why Blogging Is Different than Your Web Site; Differentiating Corporate Blogging from Personal Blogging; Defining Key Features of a Blog; Recognizing the Benefits of Corporate Blogging

Blogging: From Concept to Content to ConversionChapter 2: Laying the Foundation for Blogging; Understanding What a Blog Can Do for Your Company; Defining a Blogging Strategy; Determining Your Blog's Content; Determining Who Owns Blogging; Understanding What to Publish on Your Corporate Blog; Chapter 3: Deciding On Your Blogging Goals; Setting Goals for Your Blogging Strategy; Identifying Marketing and Promotion Goals; Setting Goals for Customer Relationship Management (CRM); Part II: Mapping Out and Implementing Your Corporate Blog

Chapter 4: Using a Domain That Matters for Your Corporate BlogIntegrating Your Corporate Identity into Your Blog; Using Your Existing Search Engine Authority with Your Company Domain; Selecting the Best Domain Structure for Your Organization; Chapter 5: Choosing a Blogging Platform; Determining Your Blogging Platform; Budget Considerations When Selecting Your Platform; Choosing a Hosted, Self-Hosted, or SaaS Solution; Flexibility in Blog Templating Engines; Enhancing Your Platform with Plug-Ins, Widgets, and Gadgets; Expanding Blogging Platforms Capabilities through Integration

Chapter 6: Regarding Time, Resources, and ContentUsing External Content Resources; Owning Your Content; Exporting Content to Import It to Your Next Platform; Protecting Your Content; Providing Legal Protection for Your Blog; Chapter 7: Working with Your Blogging Team; Deciding Who Should Blog in Your Organization; Planning Your Content Strategy; Developing an Education Program for Your Bloggers; Monitoring Your Bloggers' Performance; Motivating and Rewarding Your Bloggers; Part III: Engaging Your Search Engine Optimization Strategy; Chapter 8: Making the Most of Search Engines

Understanding How Search Engines Find Your ContentUsing Keywords Correctly; Improving Your Blog's Keyword Content; Registering Your Blog with Search Engines; Putting Your Business on Map Results for Regional Searches; Chapter 9: Writing Content That Drives Search Engine Traffic; Writing Post Titles That Make Searchers Click; Using Keywords in Content to Get Indexed Properly in Search Results; Driving Home the Message with Images and Diagrams; Formatting Your Posts for Better Comprehension; Writing High Converting Content; Part IV: Expanding Blog Posts and Promoting Content

Chapter 10: How to Blog without Writing

Notes:

Description based upon print version of record.

ISBN:

0-470-90147-0

0-470-90145-4

OCLC:

651601884