How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

Format:

Book

Author/Creator:

Hubbard, Douglas W., 1962-

Language:

English

Subjects (All):

Intangible property--Valuation.

Intangible property.

Corporations--Valuation.

Corporations.

Genre:

Electronic books.

Physical Description:

1 online resource (323 p.)

Edition:

2nd ed.

Place of Publication:

Hoboken, N.J. : Wiley, c2010.

Language Note:

English

System Details:

text file

Summary:

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered ""immeasurable,"" including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and

Contents:

How to Measure Anything, Second Edition: Finding the Value of Intangibles in Business; Contents; Preface; Acknowledgments; Section I: Measurement: The Solution Exists; Section II: Before You Measure; Section III: Measurement Methods; Section IV: Beyond the Basics; Appendix: Calibration Tests (and Their Answers); Index

Notes:

Includes bibliographical references and index.

Includes index.

ISBN:

9786612549465

9781452604206

1452604207

9781118983836

1118983831

9781621984306

1621984303

9781282549463

1282549464

9780470625675

0470625678

OCLC:

609861446