Facebook marketing : an hour a day / Chris Treadaway, Mari Smith.

Format:

Book

Author/Creator:

Treadaway, Chris, 1974- author.

Smith, Mari, 1966- author.

Contributor:

Facebook (Firm)

Series:

Serious skills.

Sybex serious skills

Language:

English

Subjects (All):

Facebook (Electronic resource).

Internet marketing.

Social networks--Computer network resources.

Social networks.

Physical Description:

1 online resource (315 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Indianapolis, Indiana : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

"The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign"--Resource description page.

Contents:

Internet marketing 1985-2010

What is Facebook?

Develop a Facebook strategy and measure success

Month 1: create the plan and get started

Month 2: establish corporate presence with pages and groups

Month 3: create demand with Facebook ads

Month 4: advanced tactics and campaign integration

Customized experiences via Facebook applications

The analytics of Facebook

Organizational considerations.

Notes:

Includes index.

Includes bibliographical references and index.

Digitized and made available by: Books24x7.com.

Description based on print version record.

ISBN:

9786612685156

9780470872291

0470872292

9781282685154

1282685155

9780470872284

0470872284

OCLC:

1027198474