Type rules : the designer's guide to professional typography / Ilene Strizver.

Format:

Book

Author/Creator:

Strizver, Ilene, 1953-

Language:

English

Subjects (All):

Type and type-founding.

Graphic design (Typography).

Physical Description:

1 online resource (275 p.)

Edition:

3rd ed.

Place of Publication:

Hoboken, NJ : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes,

Contents:

Type Rules! The Designer's Guide to Professional Typography, Third Edition; TABLE OF CONTENTS; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF TYPE; CHAPTER 2: FROM METAL TO MAC: UNDERSTANDING FONT TECHNOLOGY; CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?; CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB; CHAPTER 5: FORMATTING YOUR TYPE; CHAPTER 6: TECHNIQUES FOR EMPHASIS; CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE; CHAPTER 8: FINESSING YOUR TYPE; CHAPTER 9: TYPOGRAPHIC TYPOS (AND HOW TO AVOID THEM); CHAPTER 10: FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS

CHAPTER 11: NONPRINT TYPOGRAPHYCHAPTER 12: DESIGNING YOUR OWN TYPEFACE; GLOSSARY; BIBLIOGRAPHY; PICTURE CREDITS; DIGITAL FONT FOUNDRIES AND DISTRIBUTORS; TYPOGRAPHIC RESOURCES; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9786612773655

9780470637555

0470637552

9781282773653

1282773658

9780470912911

047091291X

OCLC:

680623176