The software paradox : the rise and fall of the commercial software market / Stephen O'Grady.

Format:

Book

Author/Creator:

O'Grady, Stephen, author.

Language:

English

Subjects (All):

Paradox (Computer file).

Database management.

Physical Description:

1 online resource (62 p.)

Edition:

First edition.

Other Title:

Rise and fall of the commercial software market

Place of Publication:

Sebastopol, California : O'Reilly, 2015.

Language Note:

English

System Details:

text file

Summary:

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. Welcome to the software paradox. In this O’Reilly report, RedMonk’s Stephen O’Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You’ll learn how this paradox came about and what your company can do in response. This book covers: Why it’s growing more difficult to sell software on a standalone basis How software has come full circle, from enabler to product and back again The roles that open source, software-as-a-service, and subscriptions play How software developers have become the new kingmakers Why Microsoft, Apple, and Google epitomize this transition How the paradox has affected other tech giants, such as Oracle and Salesforce.com Strategies your software firm can explore, including alternative revenue models

Contents:

What is the software paradox?

The evidence?. The four generations of software valuation

How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment

The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal

What to do. The software paradox and your business ; Alternative models to explore

Final thoughts.

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed July 18, 2015).

ISBN:

9781491937693

1491937696

9781491937679

149193767X

9781491937709

149193770X

OCLC:

915143513