Creating a data-driven organization : practical advice from the trenches / Carl Anderson.

Format:

Book

Author/Creator:

Anderson, Carl (Data scientist), author.

Language:

English

Subjects (All):

Industrial organization.

Industrial efficiency.

Physical Description:

1 online resource (300 p.)

Edition:

First edition.

Place of Publication:

Beijing, [China] : O'Reilly, 2015.

Language Note:

English

System Details:

text file

Summary:

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models—from data collection and analysis to the insights and leadership that drive concrete actions.

Contents:

""Copyright""; ""Table of Contents""; ""Preface""; ""Summary""; ""Who Should Read This Book?""; ""Chapter Organization""; ""Conventions Used in This Book""; ""Safari® Books Online""; ""How to Contact Us""; ""Acknowledgments""; ""Chapter 1. What Do We Mean by Data-Driven?""; ""Data Collection""; ""Data Access""; ""Reporting""; ""Alerting""; ""From Reporting and Alerting to Analysis""; ""Hallmarks of Data-Drivenness""; ""Analytics Maturity""; ""Overview""; ""Chapter 2. Data Quality""; ""Facets of Data Quality""; ""Dirty Data""; ""Data Generation""; ""Data Entry""; ""Missing Data""

""Duplicates""""Truncated Data""; ""Units""; ""Default Values""; ""Data Provenance""; ""Data Quality Is a Shared Responsibility""; ""Chapter 3. Data Collection""; ""Collect All the Things""; ""Prioritizing Data Sources""; ""Connecting the Dots""; ""Data Collection""; ""Purchasing Data""; ""How Much Is a Dataset Worth?""; ""Data Retention""; ""Chapter 4. The Analyst Organization""; ""Types of Analysts""; ""Data Analyst""; ""Data Engineers and Analytics Engineers""; ""Business Analysts""; ""Data Scientists""; ""Statisticians""; ""Quants""; ""Accountants and Financial Analysts""

""Data Visualization Specialists""""Analytics Is a Team Sport""; ""Skills and Qualities""; ""Just One More Tool""; ""Exploratory Data Analysis and Statistical Modeling""; ""Database Queries""; ""File Inspection and Manipulation""; """"; ""Chapter 5. Data Analysis""; ""What Is Analysis?""; ""Types of Analysis""; ""Descriptive Analysis""; ""Exploratory Analysis""; ""Inferential Analysis""; ""Predictive Analysis""; ""Causal Analysis""; ""Chapter 6. Metric Design""; ""Metric Design""; ""Simple""; ""Standardized""; ""Accurate""; ""Precise""; ""Relative Versus Absolute""; ""Robust""; ""Direct""

""Key Performance Indicators""""KPI Examples""; ""How Many KPIs?""; ""KPI Definitions and Targets""; ""Chapter 7. Storytelling with Data""; ""Storytelling""; ""First Steps""; ""What Are You Trying to Achieve?""; ""Who Is Your Audience?""; ""What's Your Medium?""; ""Sell, Sell, Sell!""; ""Data Visualization""; ""Choosing a Chart""; ""Designing Elements of the Chart""; ""Delivery""; ""Infographics""; ""Dashboards""; ""Summary""; ""Chapter 8. A/B Testing""; ""Why A/B Test?""; ""How To: Best Practices in A/B Testing""; ""Before the Experiment""; ""Running the Experiment""; ""Other Approaches""

""Multivariate Testing""""Bayesian Bandits""; ""Cultural Implications""; ""Chapter 9. Decision Making""; ""How Are Decisions Made?""; ""Data-Driven, -Informed, or -Influenced?""; ""What Makes Decision Making Hard?""; ""Data""; ""Culture""; ""The Cognitive Barriers""; ""Where Does Intuition Work?""; ""Solutions""; ""Motivation""; ""Ability""; ""Triggers""; ""Conclusion""; ""Chapter 10. Data-Driven Culture""; ""Open, Trusting Culture""; ""Broad Data Literacy""; ""Goals-First Culture""; ""Inquisitive, Questioning Culture""; ""Iterative, Learning Culture""; ""Anti-HiPPO Culture""

""Data Leadership""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed August 10, 2015).

ISBN:

9781491916865

1491916869

9781491916902

1491916907

9781491916889

1491916885

OCLC:

918902765