The definitive business plan : the fast track to intelligent planning for executives and entrepreneurs / Richard Stutely.

Format:

Book

Author/Creator:

Stutely, Richard, 1955-

Language:

English

Subjects (All):

Business planning.

Physical Description:

1 online resource (xxiv, 352 p.)

Edition:

3rd ed

Place of Publication:

Harlow : Pearson, [2012]

System Details:

text file

Summary:

This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for. Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls. This new edition has been completely updated throughout.

Contents:

1. What is it all about?

2. A winning presentation

3. Getting down to it

4. Know yourself

5. Know the world

6. The core of your plan

7. About these numbers

8. Getting to gross profit

9. Getting to net profit

10. Funding the business

11. Managing risks

12. Getting it approved

13. Now make it happen

Notes:

Previous ed.: 2002 and 2007

Includes index

Description based on publisher supplied metadata and other sources.

ISBN:

9786613691651

9780273762904

0273762907

9781280781261

1280781262

9780273762898

0273762893

OCLC:

1024272866