White space is not your enemy : a beginner's guide to communicating visually through grahic, web & multimedia design / Rebecca Hagen & Kim Golombisky.

Format:

Book

Author/Creator:

Hagen, Rebecca, author.

Contributor:

Golombisky, Kim.

Language:

English

Subjects (All):

Graphic design (Typography).

Visual communication--Digital techniques.

Visual communication.

Commercial art.

Physical Description:

1 online resource (643 p.)

Edition:

2nd ed.

Other Title:

Beginner's guide to communicating visually through graphic, web & multimedia design

Place of Publication:

New York : Focal Press, 2013.

Language Note:

English

System Details:

text file

Summary:

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:* The basics of effective design that commu

Contents:

Cover; Half Title; Title Page; Copyright; Dedication; Contents; acknowledgments; preface; chapter 1: what is design?: making visuals & type play nice in space; » form follows function in design; » design drives visual culture; » graphic design communicates; » computers democratized graphic design; » the www changed all the rules; » graphic design is planned; » make pictures & words work together in space; » know the rules. break the rules if you have a reason.; » try this; chapter 2: step away from the computer: for research & brainstorming; » research; » brainstorming; » sketches; » try this

chapter 3: i need to design this today: the works-every-time layout» why the works-every-time layout works; » parts of the works-every-time layout; » final thoughts; » try this; » the works-every-time layout: a gallery; chapter 4: layout sins: 13 amateur errors; » sin no. 1: centering everything; » sin no. 2: warped or naked photos; » sin no. 3: too many fonts; » sin no. 4: bulky borders & boxes; » sin no. 5: cheated or missing margins; » sin no. 6: stairstepping; » sin no. 7: 4 corners & clutter; » sin no. 8: trapped negative space; » sin no. 9: busy backgrounds

» sin no. 10: tacky type emphasis» sin no. 11: bad bullets; » sin no. 12: widows & orphans; » sin no. 13: justified rivers; » try this; chapter 5: mini art school: the elements, principles & theories of design; » element no. 1: space; » element no. 2: line; » element no. 3: shape/form; » element no. 4: size/scale; » element no. 5: color; » element no. 6: texture; » element no. 7: value; » principle no. 1: focal point/emphasis; » principle no. 2: contrast; » principle no. 3: balance; » principle no. 4: movement; » principle no. 5: rhythm/pattern; » principle no. 6: unity; » gestalt theory

» try thischapter 6: layout: where to put visuals & type for impact; » how do i know where to put stuff?; » where do i put the rest of my stuff?; » creating hierarchy; » layouts with multiple topics on the same screen or page; » multiple-page layouts; » exit here; » try this; » layout ideas you can swipe: beyond the works-every-time layout; chapter 7: type: what you don't know can hurt you; » font, typeface, font family, glyph; » font categories; » choosing & using fonts; » applying additional font styling; » typesetting lengthy copy; » taking a page from newspaper design

» type: not just for reading anymore» icing on the cake; » try this; » what you need to know about logo design; chapter 8: color basics: choosing & using color; » the power of color: impact, organization & emotion; » color theory; » how to choose color: working the color wheel; » how to choose color: culture; » how to choose color: history; » how to choose color: nature; » tips for designing with color; » color technology: that's not the color i chose. what happened?; » working with screen color; » specifying color for print; » color rules!; » try this

chapter 9: adding visual appeal: working with photos & illustrations

Notes:

Includes index.

Description based on print version record.

ISBN:

9781136081019

1136081011

9780240824437

0240824431

9781299386570

1299386571

9781136081026

113608102X

OCLC:

833766978