Confessions of an entrepreneur : how to survive the highs and lows of starting up / Chris Robson.

Format:

Book

Author/Creator:

Robson, Chris, author.

Language:

English

Subjects (All):

New business enterprises.

Entrepreneurship.

Risk assessment.

Success in business.

Physical Description:

1 online resource (201 p.) : ill.

Edition:

1st edition

Other Title:

How to survive the highs and lows of starting up

Place of Publication:

Harlow, England : Prentice Hall Business, 2014.

Language Note:

English

System Details:

text file

Summary:

No-one ever tells you what it really feels like to be an entrepreneur. What you actually have to go through when you chase ambitions and fortunes. However, in his new book, Confessions of an Entrepreneur , Chris Robson does. It’s not a book about business plans and choosing the right business ideas. Those books already exist. This doesn’t. This is a book about the emotional issues that other business books ignore – the sacrifices you make, the struggle to choose and work with the right partner(s), the strain of uncertainty and potential failure, the dizzying and addictive highs of success, the challenge of building and motivating a team – everything that you will experience when you start a new business. It’s about the journey every single entrepreneur has to take – and it’s this journey, not just the destination, that you have to learn to love if you’re going to be a great entrepreneur. And you don’t just hear from the author alone, you are invited to read the raw, honest stories from some of the most talented entrepreneurs on this planet, including Bill Gross of Idealab, Roland Rudd of Finsbury Communications, Jo Fairley of Green & Black’s, Nick Wheeler of Charles Twyritt, William Reeve of LoveFilm and many others. For the first time, they’ll tell you what they really had to go through to follow their dreams right through to the end – bitter, sweet or both! Praise for the book “Hard hitting, no holds barred, crash course into the world of the entrepreneur.” Lord Bilimoria CBE, DL – Founder and Chairman of Cobra Beer “More like an outright thriller than a business book. It brings to life the raw excitement and sheer terror of being an entrepreneur.” Guy Browning, Writer, Broadcaster, Creativity Guru “Chris manages to map the DNA of successful entrepreneurs in an entertaining and hugely readable way. A must read for anyone who wants a window into the mind of the entrepreneur.” Roland Rudd, Founder of Finsbury, International Communications Group

Contents:

Prepare for battle

Blood brothers

Genius or madness

Telling stories

A sacrificial lamb

Bottle the highs

Taking the strain

Cutting and re-cutting

Slicing the lamb

Friends, allies and mentors

When jealousy is a good thing

Pals or partners

In the danger zone

Challenging your own assumptions

Loving the middleman

Not knowing

Going with your gut

Finding your North Star

Don't spare the rod!

Dusk or dawn

Building the right family

In the red or in the black

Killing your baby

Champagne

Getting out of the ditch

Homerun.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9780273794509

0273794507

OCLC:

869748017