Brilliant pitch : what to know, do and say to make the perfect pitch / Shaun Varga.

Format:

Book

Author/Creator:

Varga, Shaun, author.

Series:

Brilliant.

Brilliant

Language:

English

Subjects (All):

Success in business.

Physical Description:

1 online resource (x, 189 p.)

Edition:

1st edition

Other Title:

Pitch

Place of Publication:

Harlow, England : Financial Times/Prentice Hall, 2009.

Language Note:

English

System Details:

text file

Summary:

In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay ) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching. Brilliant outcomes: It eliminates the possibility of doing a 'bad' pitch It will help readers get the content and preparation spot on by focusing on the needs of the audience. It will help give readers tons of confidence so they’ll not only deliver brilliant pitches, but they’ll be eager to pitch time and time again.

Contents:

Cover

Brilliant Pitch

Contents

About the author

Acknowledgements

Read this first

So how good are you . . . really?

It's OK if you haven't done it before: the importance of clarity

Basic mistakes: ever seen Dragons' Den?

How not to make assumptions: finding out what they really want

Now do your homework (sorry - no substitute)

The most important 'p' in pitch . . . is people

About teamwork

The time to win the pitch is before you do the pitch

Anytime, anyplace, anywhere: the elevator pitch

What to do when what they want is not the same as what they need

Pitching for entrepreneurs: backing the rider or backing the horse?

Victory is not about coming up with the right answer

Pitching to procurement professionals

Busking it: how to pitch without a pitch

Magic, theatre, genius and other myths about pitching

Masterclass: it doesn't get any better than this.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9786612530067

9781282530065

1282530062

9780273725923

0273725920

OCLC:

1024264420