Brand you : turn your unique talents into a winning formula / John Purkiss and David Royston-Lee.

Format:

Book

Author/Creator:

Purkiss, John, author.

Royston-Lee, David, author.

Language:

English

Subjects (All):

Career development.

Business networks.

Branding (Marketing).

Success in business.

Physical Description:

1 online resource (xiv, 246 pages) : illustrations

Edition:

Second edition.

Place of Publication:

Harlow, England : Pearson, [2012]

Language Note:

English

System Details:

text file

Summary:

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended. - Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members .- Sanjay Shah, Chief Financial Officer, The London Clinic.

Contents:

Cover

Brand You

Contents

Preface

Acknowledgements

About the authors

Why build your brand?

How do brands work?

Personal branding: the essentials

Your talents

Your values

Your purpose

Using archetypes to develop your brand

Staying focused

Explaining what you do

Telling your story

Aligning your CV with your brand

Your appearance, voice and behaviour

Charisma

Getting paid

Becoming more visible

Building your network

Building your brand online

Using social media to build your brand

Getting started with social media

Becoming famous

Protecting and extending your brand

Co-branding

Building a team

Conclusion

Appendix: Case studies

Recommended reading

Archetypes

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780273779216

0273779214

9780273779209

0273779206

OCLC:

869520611