The business of media distribution : monetizing film, TV, and video content in an online world / Jeffrey C. Ulin.

Format:

Book

Author/Creator:

Ulin, Jeff, author.

Language:

English

Subjects (All):

Motion pictures--Marketing.

Motion pictures.

Video recordings--Marketing.

Video recordings.

Television broadcasting--Marketing.

Television broadcasting.

Digital media--Marketing.

Digital media.

Physical Description:

1 online resource (1064 p.)

Edition:

2nd ed.

Place of Publication:

New York ; London : Focal Press, 2014.

Language Note:

English

System Details:

text file

Summary:

"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"-- Provided by publisher.

Contents:

Cover; Title Page; Copyright Page; Dedication; Table of Contents; Foreword; Acknowledgments; 1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks; Introduction; Market Opportunity and Segmenting the Market; Defining Studios by Their Distribution Infrastructure; What Does Distribution Really Mean?; Range of Activities-Distribution Encompasses Many Markets; Relative Size of Distribution Revenue Streams; Overhead; Pipeline; Need for Control; Joint Ventures; Demise of Historic Joint Ventures; Branding and Scale Needs: Online Giving Rise to a New Era of Joint Ventures?

Studios as Defined by Range of ProductQuantity; Range of Labels and Relationships; Pipeline and Portfolio; Brand Creation versus Brand Extension; Windows and Film Ultimates: Life-Cycle Management of Intellectual Property Assets; Film: Primary Distribution Windows; Film Revenue Cycle; Shifting Windows; Television: Channels Defined by Range and Quantity of Product Plus Reach and Specialization; Defining Networks by Product, Reach, and Range of Budgets; Product Portfolio Strategy: Brand Extension versus Brand Creation; Television Windows and Life-Cycle Revenues

Internet and Other Digital Access Points2 Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea; The Development Process; Development in Stages; Development in the Context of Distribution; Is Online Different?; Development Guidelines; Development Costs; Optioning Properties; Efficiency of Options; Marketing Ideas (aka Pitching); Rhythm of the Story, Walk Me Through the Story; Toy Story as an Example; Protecting Content: Copyright, Piracy, and Related Issues; Copyright; Streaming Live TV-the Threat of Enabling Cord-Cutting; Trademarks

Piracy and Fighting Illegal Copying and Downloads3 Financing Production: Studios and Networks as Venture Capitalists; Overview; Principal Methods of Financing Films; Principal Methods of Financing Online Production; Variety of Financing Methods as a Response to Difficulty and Risks in Predicting Success of Experience Goods; Challenge Exacerbated in Selecting which Product to Produce; Studio Financing; Classic Production-Financing-Distribution Deal; Studio Financing of Production Slate; Studio Coproductions; Independent Financing; Foreign Pre-Sales; Ancillary Advances; Negative Pickups

Third-Party Credit-Banks, Angels, and a Mix of Private EquityCrowdsourcing; Leveraging Production with International Coproduction Financing-the Wachowskis' Experiment with Cloud Atlas; Rent-a-Distributor: When a Producer Rises to Studio-Like Clout; Reduced Distribution Fees are Key to the Deal; Funding Ensures Tapping into 100 Percent of Revenue Streams; Television: How and Why Does it Differ?; Network, Cable, and Pay TV Financing; Deficit and Risk Continuum; TV and Online's Relatively Lower-Risk Profile; The Wrinkles of Coproduction

Case A: A Party Invests in Production in Return for an Equity Stake

Notes:

First edition first published 2010.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781136070709

1136070702

9780240824543

0240824547

9781136070693

1136070699

9781306050890

1306050898

OCLC:

861082138