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Brilliant business plan : what to know and do to make the perfect plan / Kevan Williams.
- Format:
- Book
- Author/Creator:
- Williams, Kevan, author.
- Series:
- Brilliant.
- Brilliant
- Language:
- English
- Subjects (All):
- Business planning.
- Physical Description:
- 1 online resource (223 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Harlow, England : Pearson, [2011]
- Summary:
- A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains: Step-by-step instructions on how to build your brilliant business plan from scratch. A range of model plans for very different businesses to show you brilliant business planning in action. Advice on what delights banks and investors, as well as what not to do.
- Contents:
- Chapter 1: An introduction to writing your Business Plan
- Chapter 2: Getting started
- Chapter 3: Competition - show how you'll beat them
- Chapter 4: Harnessing the power of marketing
- Chapter 5: Making money - the most popular part of the plan!
- Chapter 6: Funding your business
- Chapter 7: The people side of your plan
- Chapter 8: Protecting your ideas
- Chapter 9: How to reduce your plan to two pages - the executive summary
- Chapter 10: Presenting your Business Plan
- Chapter 11: Your Business Plan in action
- Appendix 1: Business plan template
- Appendix 2: Illustrative Business Plan templates
- Appendix 3: PESTLE analysis
- Appendix 4: Porter's 5 Forces analysis
- Appendix 5: Sources of information and support
- Index.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 9786612983757
- 9781282983755
- 128298375X
- 9780273742531
- 0273742531
- OCLC:
- 1024264240
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