Proactive marketing for the new and experienced library director : going beyond the gate count / Melissa U.D. Goldsmith and Anthony J. Fonseca.

Format:

• Book

Author/Creator:

• Goldsmith, Melissa U. D., author.
• Fonseca, Anthony J., author.

Series:

• Chandos information professional series.
• Chandos information professional series

Language:

English

Subjects (All):

• Library administration.

Physical Description:

1 online resource (217 p.)

Edition:

1st edition

Other Title:

Going beyond the gate count

Place of Publication:

Kidlington, United Kingdom : Chandos Publishing, 2014.

Language Note:

English

System Details:

text file

Summary:

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on

Contents:

• Cover; Proactive Marketing for New and Experienced Library Directors: Going beyond the gate count; Copyright; Contents; List of figures and tables; About the authors; Acknowledgments; List of acronyms; Preface; Proactive marketing and the current situation; Ineffective, passive marketing: a failure at academic libraries; Proactive marketing as active marketing for the academic library; Using this book: an overview; About this book's readership; 1So you've inherited an academic library: promotion through physical space; New director visions and the academic library as a building
• The learning commons is not the universal answerRepurposing furniture and proactive marketing; Paying attention to the academic library's large-scale features; Valuing the library space as physical space; Beyond fixtures and materials; You've also inherited people; Breaking down the four-wall isolation; Conclusions; References; 2The academic library as an educational system; Academic libraries within parent institutions: getting on the same page; Keeping up with political and ethical situations; The academic library as a premier learner-centered environment
• What kind of academic library and educational system am I inheriting?Accountability and (or versus?) education; Conclusions; References; 3Your virtual presence should not go virtually ignored: the library website; Relationship to marketing; Potential for marketing; Marketing principle 1: make sure it works; Marketing principle 2: display it like they say it; Marketing principle 3: link-happy sites make users unhappy; Role of the director; Marketing to the academic researcher; Conclusions; References; 4From Facebook to face-to-face: getting your "friends" into the library
• The digital native conundrumMore than photos of kittens and food: Facebook as communication; The advantages; Our avatars, ourselves; Conclusions; References; 5Virtual spaces and virtual messages: social media as marketing; Joining the multiplayer set; The cloud (within the silver lining): ethical concerns; Chatting and learning: proprietary software and IM as teaching methods; If no one chats, did the library make a sound?; Reach out and teach someone: RSS feeds, podcasts, and remote conferencing; They like to watch: being there for students virtually
• Extra! Extra! Read all about it: RSS feedsPromoting the library with fun and games: Second Life; Conclusions; References; 6Engaging students through the arts and humanities: meaningful programming; Meaningful, accessible, and assessable programming as proactive marketing; An existing problem: where have all the students gone?; Forgetting the academic librarian as information specialist; Answering to personalized and individualized needs; Academic library programming and the engaged library director; That initial spark: planning for programming as proactive marketing in the humanities
• Preliminary planning for academic library programming

Notes:

• Description based upon print version of record.
• Includes bibliographical references and index.
• Description based on online resource; title from PDF title page (ebrary, viewed October 23, 2014).

ISBN:

• 9781780634685
• 1780634684

OCLC:

896723293