Managing social media in libraries : finding collaboration, coordination and focus / Troy A. Swanson.

Format:

Book

Author/Creator:

Swanson, Troy A.

Contributor:

Swanson, Troy A.

Series:

Chandos Publishing Social Media Series

Chandos social media series, 2050-6813

Language:

English

Subjects (All):

Social media--Management.

Social media.

Libraries--Communication systems.

Libraries.

Physical Description:

1 online resource (195 p.)

Edition:

1st edition

Place of Publication:

Oxford : Chandos Publishing, 2012.

Language Note:

English

System Details:

text file

Summary:

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social

Contents:

Cover; Managing Social Mediain Libraries: Finding collaboration, coordination and focus; Copyright; Contents; List of figures; List of abbreviations; Acknowledgements; Foreword; Preface: make social media fit your library; Introduction; A note about terminology; About the author; 1 Where have we been with social media?; Introduction; Filtering vs searching; Attention is expensive, while storage is cheap; Time to step back and refocus; 2 Library organizations as loosely-coupled systems; Introduction; Coordination tools; What are coordination tools?; The library as loosely-coupled system

Strengths and weaknesses of loosely-coupled systems3 Social media in loosely-coupled systems; Introduction; Internal: capturing knowledge; Internal: collaboration; External: marketing and outreach; Internal and external: giving your people a voice; Internal and external: connecting virtual and physical; Disintermediation; 4 Defining a purpose; Introduction; Technology adoption; The difference between marketing and community; Joining the conversation; Generated content vs curated content in a fact-checking world; News about the library; Capturing events; User contributions

Capturing internal knowledgeCollaboration; Decision making; Visibility; Finding a focus; Start a good blog; Challenges of participation; 5 Connecting social media tools to the organization; Introduction; Conundrum of control; Coordination tools and social media; Policies and engagement; Crafting a Social Media Policy; Impact of budgets; Organizational culture and participation rules: creating a shared vision; Management and coordination; Motivating employees to use; Living with mistakes; Finding collaboration, coordination and focus; 6 Integrating with standard websites; Introduction

The homepage is the homepageLand wars; Usability testing; Integrating across the sites; Gaining efficiency through RSS; OPACs, subscription tools and social media; The death of social media pages; Unified voices; 7 Leadership: big ideas do not have to be that big; Introduction; New librarianship; No one can predict the future; Predicting the future; Identity crisis; Glossary; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed December 20, 2013).

ISBN:

9781780633770

1780633777

OCLC:

865332925