Television versus the internet : will TV prosper or perish as the world moves online? / Barrie Gunter.

Format:

• Book

Author/Creator:

• Gunter, Barrie.

Series:

• Chandos internet series

Language:

English

Subjects (All):

• Television broadcasting.
• Internet.
• Mass media--21st century.
• Mass media.

Physical Description:

1 online resource (209 p.)

Edition:

1st edition

Place of Publication:

Oxford, England ; Cambridge, England : Chandos Publishing, 2010.

Language Note:

English

System Details:

text file

Summary:

This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can read

Contents:

• Cover; Television Versus the Internet: Will TV prosper or perish as the world moves online?; Copyright; Contents; Preface; About the author; 1Audience evolution patterns; Growth of media supply and television viewing; Growth of the Internet; Implications of media expansion; The position of television in society; Changing patterns of consumption; Does one medium cannibalise another?; Models of displacement; Increase-decrease relationship; Competition or synergy?; Ensuring access, diversity and quality; Concluding remarks; 2The importance of television and theInternet to media consumers
• How important is television to people today?The importance of digital; The importance of channels; Are we satisfied with television channels?; The importance of programme service values; The importance of programme genres; Behavioural evidence of what is important to media consumers; The importance of the Internet; Concluding remarks; 3The functional overlaps oftelevision and the Internet; The importance of media motives; The attraction of the Internet; Conditional displacement; Overlapping functional displacement of television by the Internet
• Non-overlapping functional displacement of television by the InternetConcluding remarks; 4The future of televisionas an information source; The valued attributes of television news; Television versus the Internet; Importance of different information sources; Importance of different news sources: Internet users versus non-users; The future for television news; Time devoted to television news; Levels of use of online news; Receptivity of new news sources; News source displacement; Credibility of offline versus online news; Importance of news brands; Concluding remarks
• 5The future of televisionas an entertainment sourcePerceived importance of different entertainment sources; The Internet as an entertainment source; Video viewing online; Online video viewing versus television; Video game playing; Concluding remarks; 6Future audiences, future services; Television versus the Internet: continuing distinctions; The promise of digital; Future audiences; Final thoughts; References; Index

Notes:

• Description based upon print version of record.
• Includes bibliographical references and index.
• Description based on online resource; title from PDF title page (ebrary, viewed December 26, 2013).

ISBN:

• 9781780631660
• 1780631669

OCLC:

866442488