Building findable websites : web standards, SEO, and beyond / Aarron Walter.

Format:

Book

Author/Creator:

Walter, Aarron, author.

Series:

Voices that matter

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Web site development.

Information Technology--General and Others.

Local Subjects:

Information Technology--General and Others.

Physical Description:

1 online resource (264 pages)

Edition:

1st edition

Other Title:

Building findable web sites

Place of Publication:

[Place of publication not identified] New Riders Publishing 2008

Language Note:

English

System Details:

text file

Summary:

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Notes:

Bibliographic Level Mode of Issuance: Monograph

OCLC:

219607132