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Hot text : Web writing that works
- Format:
- Book
- Author/Creator:
- Price, Jonathan, Author.
- Language:
- English
- Subjects (All):
- Web sites--Design.
- Web sites.
- English language--Composition and exercises.
- English language.
- Web site development.
- Online authorship.
- Physical Description:
- 1 online resource (xv, 507 p. ) ill. ;
- Edition:
- 1st edition
- Place of Publication:
- [Place of publication not identified] New Riders 2002
- Language Note:
- English
- System Details:
- text file
- Summary:
- Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (p. 481-492) and index.
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