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The Anatomy of Persuasion / Aubuchon, Norbert.
- Format:
- Book
- Author/Creator:
- Aubuchon, Norbert, author.
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Selling.
- Leadership.
- Physical Description:
- 1 online resource (208 pages)
- Edition:
- 1st edition
- Place of Publication:
- AMACOM, 2007.
- System Details:
- text file
- Summary:
- Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
- Notes:
- Online resource; Title from title page (viewed June 27, 2007)
- Includes bibliographical references and index.
- ISBN:
- 9780814417010
- 0814417019
- OCLC:
- 933610409
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