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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson.
- Format:
- Book
- Author/Creator:
- Fertik, Michael.
- Language:
- English
- Subjects (All):
- Personal information management.
- Online identities.
- Rumor.
- Internet in publicity.
- Public relations.
- Corporate image.
- Physical Description:
- 1 online resource (273 p.)
- Edition:
- 1st edition
- Place of Publication:
- New York : American Management Association, c2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Your reputation can be made or destroyed - in just a few clicks.
- Contents:
- Welcome to the new digital frontier
- Your online reputation is your reputation
- The Internet is the new wild west
- The forces driving online reputation
- Anonymous cowards
- Google gone wild: the digital threat to reputation
- Why people attack each other online
- Types of Internet attacks
- How to measure damage to your Internet reputation
- Your reputation road map and online reputation audit
- Getting proactive: the best defense is a good offense
- Recovering from online smears: restoring your reputation after the damage has been done
- Protect your small business and your professional reputation
- Conclusion: embrace the Internet.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- ISBN:
- 9786612657795
- 9781282657793
- 1282657798
- 9780814415108
- 0814415105
- OCLC:
- 646821527
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