Website optimization : an hour a day / Rich Page ; [foreword by Bryan Eisenberg].

Format:

Book

Author/Creator:

Page, Rich E.

Contributor:

Sybex, Inc.

Series:

Serious skills.

Serious skills

Language:

English

Subjects (All):

Web site development.

Physical Description:

1 online resource (362 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Ind. : John Wiley & Sons, 2012.

Language Note:

English

System Details:

text file

Summary:

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpre

Contents:

Foreword; Introduction; Who Should Read This Book; What You Will Learn in This Book; What You Will Not Learn in This Book; How Long until I See Good Results?; What You Need; What Is Covered in This Book; How to Contact the Author; Legal Disclaimer; Chapter 1: Setting the Website Optimization Scene; Introduction to Website Optimization; The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting; The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization

The Difference between Website Optimization and Search Engine Optimization (SEO)Chapter 2: Set Up and Improve Usage of Key Web Analytics and Testing Tools; Week 1: Learn the Importance of and Set Up an Analytics Tool; Monday: Understand the Need for Web Analytics Data to Help Website Optimization Efforts; Tuesday: Select a Web Analytics Tool for Your Website; Wednesday: Implement Your Web Analytics Tool and Test to Make Sure It's Working Correctly; Thursday: Know How to Set Up Your Website Conversion Goals; Friday: Set Up Key Segments of Visitors to Monitor and Target

Week 2: Find Your Website Conversion Rate, Success Metrics, Benchmark, and Set TargetsMonday: Check Your Current Traffic Levels and Set Targets; Tuesday: Check Your Website's Overall Conversion Rate and Set Targets; Wednesday: Check Your Repeat Visit Rate and Set a Target; Thursday: Find Specific Success Metrics for Your Website Type and Benchmark; Friday: Set Targets for Your Success Metrics; Week 3: Learn the Importance of and Set Up a Website Testing Tool; Monday: Understand the Importance of Having a Testing Tool; Tuesday: Familiarize Yourself with the Available Website Testing Tools

Wednesday: Determine a Budget and Understand Possible Technical Barriers for Tool SelectionThursday: Implement Your Testing Tool, Setup, and QA Test Campaigns; Friday: Understand Web Testing Tool Terminology, Concepts, and Reports; Chapter 3: Lay the Foundations for Optimization Success; Week 4: Learn Key Optimization Fundamentals to Help You Succeed; Monday: Identify Your Company's Current Website Optimization Performance; Tuesday: Evangelize and Create an Analytics and Optimization Culture; Wednesday: Prepare a Better Initial Website Optimization Strategy

Thursday: Create Detailed Test PlansFriday: Consider Test Outsourcing-When and Why; Week 5: Understand and Create an Optimization Organization; Monday: Find an Executive Sponsor for Your Optimization Efforts; Tuesday: Gain Buy-in from Key Stakeholders; Wednesday: Assemble a Dedicated Optimization Team; Thursday: Integrate Testing and Optimization Web Processes into Your Company; Friday: Communicate, Review, and Iterate; Week 6: Learn Testing Best Practices to Improve Your Success; Monday: Use an Insightful, Hypothesis-Driven, and Iterative Testing Approach

Tuesday: Learn Strategies for Creating Effective Tests

Notes:

Includes index.

ISBN:

9786613648877

9781280671944

1280671947

9781118227701

1118227700

OCLC:

792684176