Mapping the user experience / James Kalbach.

Format:

Video

Author/Creator:

Kalbach, James, on-screen presenter.

Language:

English

Subjects (All):

Product design--Technological innovations.

Product design.

Application software--Development.

Application software.

Web sites--Design.

Web sites.

Genre:

Electronic videos.

Physical Description:

1 online resource (1 streaming video file (3 hr., 12 min., 10 sec.)) : digital, sound, color.

Edition:

1st edition

Place of Publication:

[Place of publication not identified] : O'Reilly Media, 2014.

System Details:

video file

Summary:

"If you want to create products and services that provide real value, you should first identify touchpoints -- areas where business and customer needs intersect. This video workshop shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into actionable insight for product design. Host Jim Kalback, Principal UX designer with Citrix, introduces you to the principles behind alignment diagrams -- a class of deliverable also known as experience mapping -- using several examples. You'll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you'll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers."--Resource description page.

Participant:

Presenter, James Kalbach.

Notes:

Title from title screen (viewed December 18, 2014)

Date of publication taken from resource description page.

OCLC:

899594635