Org design for design orgs : building and managing in-house design teams / Peter Merholz and Kristin Skinner.

Format:

Book

Author/Creator:

Merholz, Peter, author.

Skinner, Kristin, author.

Language:

English

Subjects (All):

Teams in the workplace--Management.

Teams in the workplace.

Creative ability in business--Management.

Creative ability in business.

Physical Description:

1 online resource (199 pages) : color illustrations, photographs, charts, tables

Edition:

First edition.

Place of Publication:

Beijing, [China] : O'Reilly, 2016.

System Details:

text file

Summary:

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth

Contents:

Why Design? Why Now?

Realizing the Potential of Design

Qualities of Effective Design Organizations

The Centralized Partnership

Roles and Team Composition

Recruiting and Hiring

Developing the Team: Professional Growth and Managing People

Creating a Design Culture

Successful Interaction with Other Disciplines

Parting Thoughts

Index.

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed September 5, 2016).

ISBN:

9781491938355

1491938358

9781491938393

1491938390

9781491938379

1491938374

OCLC:

1290491064

Publisher Number:

1491938404