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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang.
- Format:
- Book
- Author/Creator:
- Gupta, Anil K., 1949-
- Language:
- English
- Subjects (All):
- Marketing--China.
- Marketing.
- Marketing--India.
- Globalization.
- Physical Description:
- 1 online resource (275 p.)
- Edition:
- 1st ed.
- Place of Publication:
- San Francisco : Jossey-Bass, c2009.
- Language Note:
- English
- System Details:
- text file
- Summary:
- This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:* Both provide mega-markets for almost every product and service* Both have platforms that will dram
- Contents:
- China and India : four stories rolled into one
- Think China and India, not China or India
- Megamarkets and microcustomers : fighting for local market dominance
- Leveraging China and India for global advantage
- Competing with dragons and tigers on the global stage
- The war for talent : dealing with scarcity in the midst of plenty
- Global enterprise 2020.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 229-238) and index.
- ISBN:
- 9786612137228
- 9780470441091
- 0470441097
- 9781282137226
- 1282137220
- 9780470441084
- 0470441089
- OCLC:
- 476269811
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