Search engine optimization for dummies / by Peter Kent.

Format:

Book

Author/Creator:

Kent, Peter, 1957- author.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Web search engines.

Physical Description:

1 online resource (434 p.)

Edition:

3rd ed.

Place of Publication:

Hoboken, New Jersey : Wiley Publishing, Inc., 2006.

Language Note:

English

System Details:

text file

Summary:

Why do some sites pop to the top when you search? How do you makeyours one of them? You create sites that make search engines happy- that's what search engine optimization is all about.<i>Search Engine Optimization For Dummies</i> has been the leadingresource on how to make that happen, and this third edition iscompletely updated to cover the newest changes, standards, tips,and tricks. This handy guide shows you how to get more visitors by gettingmore visibility for your Web site. Find out which search enginesmatter most, what they look for (and what they hate,) how to getyour site included i

Contents:

Search Engine Optimization For Dummies, 3rd Edition; About the Author; Dedication; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Part I: Search Engine Basics; Chapter 1: Surveying the Search Engine Landscape; Investigating Search Engines and Directories; Where Do People Search?; Search Engine Magic; Gathering Your Tools; Chapter 2: Your One-Hour Search Engine- Friendly Web Site Makeover; Is Your Site Indexed?; Taking Action If You're Not Listed; Picking Good Keywords

Examining Your PagesGetting Your Site Indexed; Chapter 3: Planning Your Search Engine Strategy; Don't Trust Your Web Designer; Understanding the Limitations; Eyeing the Competition; Going Beyond Getting to # 1; Controlling Search Engine Variables; Determining Your Plan of Attack; Two Things to Remember; Chapter 4: Making Your Site Useful and Visible; Revealing the Secret but Essential Rule of Web Success; Making Your Site Work Well; Part II: Building Search Engine- Friendly Sites; Chapter 5: Picking Powerful Keywords; Understanding the Importance of Keywords; Thinking Like Your Prey

Starting Your Keyword AnalysisUsing a Keyword Tool; Using Wordtracker; Choosing Your Keywords; Yet More Keyword Tools; Chapter 6: Creating Pages That Search Engines Love; Preparing Your Site; Seeing Through a Search Engine's Eyes; Understanding Keyword Concepts; Creating Your Web Pages; Chapter 7: Avoiding Things That Search Engines Hate; Dealing with Frames; The HTML Nitty-Gritty of Frames; Handling iframes; Fixing Invisible Navigation Systems; Flush the Flash animation; Avoiding Embedded Text in Images; Reducing the Clutter in Your Web Pages; Managing Dynamic Web Pages

Using Session IDs in URLsExamining Cookie-Based Navigation; Fixing Bits and Pieces; Chapter 8: Dirty Deeds, Done Dirt Cheap; Tricking Search Engines; Concrete Shoes, Cyanide, TNT - An Arsenal for Dirty Deeds; Doorway and Information Pages; Using Redirects and Cloaking; Tricks versus Strategies; Paying the Ultimate Penalty; Chapter 9: Bulking Up Your Site - Competing with Content; Creating Content Three Ways; Writing Your Own Stuff; Convincing Someone Else to Write It; Using OPC - Other People's Content; Understanding Copyright - It's Not Yours!; Hunting for Other People's Content

A Word about Duplicated ContentChapter 10: Finding Traffic via Geo-Targeting; Understanding Geo-Targeting's Importance; Looking Through Local Search; How Does Local Search Work?; Reaching People Locally; Registering for Local Search; Finding More Local Systems; Part III: Adding Your Site to the Indexes and Directories; Chapter 11: Getting Your Pages into the Search Engines; Determining Why Your Pages Aren't Being Indexed; Linking Your Site for Inclusion; Submitting Directly to the Major Systems; Submitting an XML Sitemap; Using Paid Inclusion; Submitting to Secondary Systems

Using Registration Services and Software Programs

Notes:

Includes index.

Description based on print version record.

ISBN:

9786612003639

9786610447831

9781282003637

1282003631

9780470392768

0470392762

9781280447839

1280447834

9780470050972

0470050977

OCLC:

437096552