Search engine optimization all-in-one for dummies / by Bruce Clay and Susan Esparza ; foreword by Danny Sullivan.

Format:

Book

Author/Creator:

Clay, Bruce, author.

Esparza, Susan, author.

Contributor:

Sullivan, Danny, writer of foreword.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Web search engines.

Physical Description:

1 online resource (771 p.)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : Wiley, 2009.

Language Note:

English

System Details:

text file

Summary:

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a 25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international S

Contents:

Search Engine Optimization ALL-IN-ONE For Dummies®; About the Authors; Dedication; Authors' Acknowledgments; Table of Contents; Introduction; Book I How Search Engines Work; Chapter 1: Putting Search Engines in Context; Identifying Search Engine Users; Figuring Out Why People Use Search Engines; Discovering the Necessary Elements for Getting High Keyword Rankings; Understanding the Search Engines: They're a Community; Chapter 2: Meeting the Search Engines; Finding the Common Threads among the Engines; Getting to Know the Major Engines; Checking Out the Rest of the Field: AOL and Ask.com

Finding Your Niche: Vertical EnginesDiscovering Internal Site Search; Understanding Metasearch Engines; Chapter 3: Recognizing and Reading Search Results; Reading the Search Engine Results Page; Understanding the Golden Triangle; Discovering Blended Search; Chapter 4: Getting Your Site in the Right Results; Seeking Traffic, Not Ranking; Avoiding Spam; Understanding Behavioral Search Impact on Ranking; Using Verticals to Rank; Showing Up in Local Search Results; Making the Most of Paid Search Results; Chapter 5: Knowing What Drives Search Results; Using Advanced Search Operators

Distinguishing between High Traffic and High Conversion SearchChapter 6: Spam Issues: When Search Engines Get Fooled; Understanding What Spam Is; Discovering the Types of Spam; Avoiding Being Evil: Ethical Search Marketing; Realizing That There Are No Promises or Guarantees; Following the SEO Code of Ethics; Book II Keyword Stragegy; Chapter 1: Employing Keyword Research Techniques and Tools; Discovering Your Site Theme; Doing Your Industry and Competitor Research; Researching Client Niche Keywords; Checking Out Seasonal Keyword Trends; Evaluating Keyword Research

Chapter 2: Selecting KeywordsSelecting the Proper Keyword Phrases; Reinforcing versus Diluting Your Theme; Picking Keywords Based on Subject Categories; Chapter 3: Exploiting Pay Per Click Lessons Learned; Analyzing Your Pay Per Click Campaigns for Clues About Your Site; Reducing Costs by Overlapping Pay Per Click with Natural Keyword Rankings; Chapter 4: Assigning Keywords to Pages; Understanding What a Search Engine Sees as Keywords; Planning Subject Theme Categories; Choosing Landing Pages for Subject Categories; Organizing Your Primary and Secondary Subjects

Understanding Siloing "Under the Hood"Consolidating Themes to Help Search Engines See Your Relevance; Chapter 5: Adding and Maintaining Keywords; Understanding Keyword Densities, Frequency, and Prominence; Adjusting Keywords; Updating Keywords; Using Tools to Aid Keyword Placement; Book III Competitive Positioning; Chapter 1: Identifying Your Competitors; Getting to Know the Competition; Figuring Out the Real Competition; Knowing Thyself: Recognizing Your Business Advantages; Looking at Conversion as a Competitive Measure; Recognizing the Difference Between Traffic and Conversion

Determining True Competitors by Their Measures

Notes:

Includes index.

"Making Everything Easier!--Cover.

Description based on online resource; title from PDF title page (ebrary, viewed July 21, 2016).

ISBN:

9786613100788

9781283100786

1283100789

9780470495384

0470495383

OCLC:

437122678