Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 / Bo Begole.

Format:

Book

Author/Creator:

Begole, James, 1963-

Language:

English

Subjects (All):

Marketing.

Globalization.

Physical Description:

1 online resource (254 p. ) ill. ;

Edition:

1st edition

Place of Publication:

Upper Saddle River, N.J. : FT Press, c2011.

Language Note:

English

System Details:

text file

Summary:

Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including: What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business?

Contents:

Introduction : reading the waves

Background and capabilities of ubiquitous computing

Profound technologies

Harmless if used as directed

Still stupid after all these years

Missing ingredients

Business opportunities

Making choices

The soft sell: personalized marketing

Breaking out of the supply chain gang

Discontinuous connections

Coordination

Clear sailing

Ubiquitous business.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

9786613001511

9781283001519

1283001519

9780132563949

0132563940

OCLC:

1027165517