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Exclusive product offering : creating something just for you / Bertrand Cesvet, Tony Babinski, Eric Alper.
- Format:
- Book
- Author/Creator:
- Cesvet, Bertrand, 1964-
- Series:
- FTPress Delivers elements.
- FTPress Delivers elements
- Language:
- English
- Subjects (All):
- Product management.
- Product design.
- Marketing.
- Physical Description:
- 1 online resource ([10] p.).
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, N.J. : FTPress Delivers, c2011.
- System Details:
- text file
- Summary:
- This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....
- Notes:
- Cover title.
- Authors' names at head of title.
- ISBN:
- 9786612739101
- 9781282739109
- 1282739107
- OCLC:
- 679602941
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