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The truth about finding and using customer momentum and the wisdom of crowds / Michael R. Solomon.
- Format:
- Book
- Author/Creator:
- Solomon, Michael R.
- Series:
- Truth about (FT Press)
- FT Press Delivers elements.
- The truth about
- FT Press Delivers elements
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Consumers--Attitudes.
- Consumers.
- Consumers' preferences.
- Physical Description:
- 1 online resource ([12] p.)
- Edition:
- 1st edition
- Place of Publication:
- Upper Saddle River, N.J. : FTPress Delivers, c2011.
- System Details:
- text file
- Summary:
- "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
- Notes:
- Description based on resource description page (viewed Jan. 10, 2011).
- "An e-burst of inspiration from the best books"--Cover.
- Includes bibliographical references.
- ISBN:
- 9786612767913
- 9781282767911
- 1282767917
- OCLC:
- 699852695
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