How to integrate social media into your marketing plan / Jamie Turner, Reshma Shah.

Format:

Book

Author/Creator:

Turner, Jamie, 1961- author.

Shah, Reshma, 1964- author.

Contributor:

Shah, Reshma, 1964-

Turner, Jamie, 1961-

Series:

FT Press Delivers elements.

FT Press Delivers elements

Language:

English

Subjects (All):

Social media--Economic aspects.

Social media.

Internet marketing.

Online social networks--Economic aspects.

Online social networks.

Physical Description:

1 online resource ([8] p.) : illustrations ;

Edition:

1st edition

Place of Publication:

Upper Saddle River, New Jersey : FTPress Delivers, 2010.

System Details:

text file

Summary:

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Make sure your social media initiatives and your broader marketing and branding programs work together and support each other What do Geico and The Shane Company have in common? They’re both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time....

Contents:

Cover

Money-Making Tip

The Advent of Integrated Marketing Communications

The New World of Marketing

The Big Idea

Integrating Your Social Media Campaign.

Notes:

Cover title.

Authors' names at head of title.

An excerpt from the authors' "How to make money with social media." Cf. resource description page (viewed Jan. 12, 2011).

Description based on publisher supplied metadata and other sources.

Related Work:

Shah, Reshma, 1964- How to make money with social media.

Turner, Jamie, 1961- How to make money with social media.

ISBN:

9786612808623

9781282808621

1282808621

9780132603539

0132603535

OCLC:

699812572